4 billion,Strong Brand name/ image of products- A wide range of leading brands in its products portfolio such as; Dove soaps and shampoo, Lipton teas, Slim-fast, Ben and Jerry’s ice-cream. Market ShareAlliances/Acquisitions-The acquisition of Ben and Jerry’s ice-cream The acquisition of Best foods The Acquisition of Slim-fast has resulted in entering a new industryWeaknessesSales Growth DecreasingUnderperforming productDisadvantage of having a multicountry strategy–RevenueDebtOpportunityDeveloping Slim-fastNew industryExpanding into new geographic markets-more countries, like Europe, where the weight loss/management trend is also taking hold. Expanding the product line Product line- could introduce standardized, low price product offerings in order to compete with the private-in house brands’ offered by supermarkets and for the developing countriesTHREATSIncreased intensity of competition- from other global food and household brands with similar product portfolio’s and between brand name products and private label in house productsCompetitors are Strengthening their resources-has been a recent increase in mergers and acquisitions in recent times Likely Entry of potent new competitors- large, high profile competitors may take advantage Demographics- Constant changing consumer preferences. E.
g. health’ and preventing diseases like diabetes, obesity and heart disease. Household sizes are decreasing.